Reports from this week suggest the ads are nearing launch. It’s an ad type particularly popular with mobile game developers, and users first started to see these app install ads over the past few days.Other reported ad formats build off the same idea by using an embeddable button to immediately connect consumers with companies. Twitter has been experimenting with a “click-to-call” button, and is also working with payments company Stripe to create shoppable Twitter ads, according to The Journal.
It’s not surprising that Twitter would turn to this form of advertising given the success Facebook has had using them. The social network first offered app install ads in 2012, and users downloaded more than 245 million apps through the ads last year alone, according to BuzzFeed.
Twitter investors will be watching this new ad push closely. The company is not yet profitable, and experienced a 24% stock plummet following slow growth numbers in the company’s Q4 earnings call. see original story here
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