• Phone: (414) 395-7939
  • Email: phil@milwaukeesocialmedia.com

Should you Auto Direct Message Your Twitter Followers?

Recently I was asked “We are thinking about using ABC product to automatically direct message everyone who follows us on Twitter. What do you think about that?”

In a word, NO!

Auto DM your Twitter Followers? No Way!


Actually, I believe two words say it better: NO WAY!

Why such a strong reaction?

Let’s forget this is social media. Instead pretend you’re at a networking event. You meet someone who seems to be very interested in your conversation. They don’t say much, but they smile and nod and give you all the signs they’re interested.

And so you ask them “Hey, do you want to go steady? I mean really, I think you’re great. I know I just met you, but here are 5 great reasons why you should go steady with me.” You hand them your business card and you walk away from them. Or rather, they run SCREAMING away from you.

Why does this happen? Because there’s no trust yet. You haven’t established yourself as someone worthy of going steady WITH – not yet anyway.

Instead of asking them to go steady, why not ask them for THEIR card, and set up a date where the two of you can have coffee?

Sending someone an automatic direct message on Twitter is asking someone to go steady immediately after meeting them.

So how does a coffee meeting translate on social media?

Start by following them back so you can listen to what THEY have to say.

Then, participate (lightly) in the conversations THEY’RE participating in.

Share THEIR posts – if they’re good.

Spend some time with them. Bid them good morning. Good day. Good evening.

Please, for the love of marketing, do NOT auto direct message your Twitter followers.

Don’t ask new followers to go steady with you after the first date. Spend some time having coffee with these new followers, and make sure they’re really interested in you, and your business. You’ll save yourself a lot of heartache – and a lot of wasted time.

And no tool is going to help you get people to go steady with you after the first date. NONE!

PS This company still decided to go with automatic direct messages to their customers. Let’s see if they get any results.

Google+ for Small Business

Not using Google+ for your small business? Here are 5 reasons you’ll want to ASAP!

Google+ for small business is an amazingly powerful tool. You can use it to create a community of people who love your business, to help your organic (and paid) search results, and to offer some important social proof to your customers by showcasing reviews of your business.

But don’t take my word for it. Martin Shervington is a marketing and psychology expert (and a Google+ power user), and he’s got 5 reasons why you’ll want to start using Google+ for your small business, in this jam packed video. It’s about 10 minutes long, and it’s worth watching every second of it.

Can’t see the video above? Watch 5 Reasons Your Business Will Want to Use Google+

I thought I knew a lot about Google+ but this video showed me some things I hadn’t considered – and it reminds me I need to beef up our Google+ small business page as well.

What about you? Do you need help with your Google+ small business page? Let’s work together to create something amazing for your small business – to help you leverage this fantastic platform. Contact Milwaukee Social Media today and let’s get your business some results using Google+ for small business.


Dear Twitter User – That Message Was Real

If you recently received an e-mail from Twitter telling you your password was hacked, it’s no joke, it’s for real.

Here’s the e-mail I received. I actually got it twice – as I am the primary manager of 2 Twitter accounts.

Dear Twitter user

Don’t believe me?

If you got this e-mail, don’t click the links in the e-mail. Instead, go to http://twitter.com and sign in, or rather, try to sign in. It will tell you you need to reset your Twitter password.

Twitter says up to 250,000 users might have been affected, and offers this insight into how to keep its users secure.

What can you do in the future to protect yourself?

Don’t use the same password on every site you use – Just in case your password is ever compromised, having different passwords for different sites will prevent everything from getting hacked.

Don’t click any links in e-mails that talk about a security breach – Instead of clicking the link, type in the URL yourself. In this case, instead of clicking on a link in the Twitter e-mail, I manually typed in my address bar Twitter.com and tried to sign in. When I verified I couldn’t, I read the rest of the e-mail.

Don’t pass along things until you confirm they are true – I never post about security breached, on any channel, until I verify with my own eyes they are true. I do this to protect my reputation and to be a trusted source. I check every hoax at Snopes.com as well as by doing a search on Google for a few terms in the message and the words hoax and fraud (in separate searches).

In conclusion, if you got this message, your password WAS compromised, so head on over to Twitter.com and change your password. And keep your passwords safe in the future by following my 3 tips.

How do you keep yourself from falling for security hoaxes?

Twitter chat

Sales and Positioning for Professional Speakers: Twitter Chat with Lois Creamer: #NSAChat

Are you a professional speaker, or do you aspire to be a professional speaker? Are you looking for ideas on how to better position yourself so people can hire you to speak?

Tomorrow (Tuesday) January 29th, 2013, join Lois Creamer (@LoisCreamer on Twitter) in the first ever #NSAChat, moderated by Eliz Greene (@ElizGreene). Lois works with professional speakers who want to book more business, make more money and avoid costly mistakes. Sound like someone you could learn from? It sure does to me. But first, a little background about Twitter chats and specifically, #NSAChat.

What is #NSAChat?

#NSAChat is a weekly conversation that takes place every Tuesday afternoon starting at 12 noon Central, on Twitter.  Each week we discuss a different topic of interest to professional speakers, and people who want to be professional speakers.

So what’s the topic?

Each week we pick a new topic. We’ll talk about all things a professional speaker needs to know. Positioning. Marketing. Tactics. Strategy. Book writing. We’ll cover it all, and pull no punches. I’ll be talking about social media for professional speakers soon, so stay tuned.

You said #NSAChat is ‘on Twitter’.  How does that work?

If you’ve spent any amount of time on Twitter, you know that there are more conversations than you can hope to keep up with at any one time. Adding a hashtag like #NSAChat to your tweets, makes it easier for everyone to track and keep up with the conversation.

Think of the #NSAChat hashtag as a keyword that everyone participating in the chat adds to their tweets, so if you search on Twitter for the phrase ‘#NSAchat’, you will see all the tweets that are related to the conversation!  Without #NSAChat in the tweets, it would be impossible to keep up or see what was relevant to the conversation and then you’d be lost.

How can I participate in #NSAChat?


The easiest way is to go to http://tweetchat.com about 10 minutes before the chat starts and click the Sign In button. Sign in using your Twitter credentials and then insert NSAChat in the box that says Enter a hashtag to follow and then click Go.

#NSAChat box

When you want to say something during the chat, just enter what you want to say in the box that says Message to #NSAChat and you’ll be part of the professional speaker stream that is #NSAChat.

NOTE: You’ll see you only get 131 characters instead of the 140 you might expect with Twitter. That’s because TweetChat.com adds the hashtag for you. But don’t use all 131 characters. Try to keep your questions to about 100 characters so others can share them (retweet or RT).

Lois CreamerA little more about the expert that is Lois Creamer

Lois Creamer works with speakers who want to book more business, make more money and avoid costly mistakes. She started her business in 1998 after working several years for a successful speaker. Prior to that Lois worked in corporate sales and marketing.

She is KICK BUTT AWESOME! I’ve been to one of Lois’ mastermind groups, and to say it was business changing is a HUGE understatement. And I paid a LOT more than free for her insights – and she was worth every penny.

You can learn more from Lois Creamer at her website Book More Business.

Get your butt to tomorrow’s #NSAChat with Lois. You’ll thank me for it! 


How to Create a Well Optimized LinkedIn Company Page

Have you created a LinkedIn company page yet? If you haven’t, this short article will help in doing so quickly, and effectively, so it’s optimized for the search engines.

Creating a LinkedIn Company Page

LinkedIn Company Pages

1. Go to http://www.linkedin.com/companies . Click on Add a Company.

2. Enter the company name and your official email id. Your email address should have your company name (or at least a part of it) as the e-mail domain.

You now have a company page on LinkedIn. But you need to do more to optimize your LinkedIn Company Page

A few notes for your LinkedIn Company Page:

1. The individual profile owner who has created the company page should be able to see the Edit Page section on the top right of the company page. To have permission to make status updates via your LinkedIn company page, click on Edit Page and then assign designated admins for your company page.

2. When you click Edit Page, you will have an option of filling in details like: company size, company website, company description, company location and other details. Warning: If you do not specify your company admins for your company page, anyone who is an employee of the company (LinkedIn recognizes this by their work email address) can edit the information on your company page.

In other words: Don’t be stupid – Designate an admin!

3. Head to the Products & Services tab on the top, below the company page name, and next to the Home tab. There is an edit option there. Page admins can add the company’s products and/or on this tab.

4. Last but not least, the Careers tab is located to the left of the products and services tab. This allows you to post a job as a page admin and showcase your company’s culture and who you really are.

If you do all 6 of the steps listed above, you will have a well optimized LinkedIn company page for your organization which will start getting indexed by Google and the other search engines, thus providing you with another opportunity to build your platform and claim your space online.

Want to stand out? Add in images to your company page.

First, you have to be a Company Page administrator.

Image requirements