• Phone: (414) 395-7939
  • Email: phil@milwaukeesocialmedia.com

Facebook Owns You – Here’s What You Can Do

Facebook Owns You - what can you do?So a fair number of my friends have posted a copyright notice saying that because they posted something, Facebook no longer owns what they’ve posted. Here’s what’s getting posted:

In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, graphics, comics, paintings, photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!

(Anyone reading this can copy this text and paste it on their Facebook
Wall. This will place them under protection of copyright laws. By the present communiqué, I notify Facebook that it is strictly forbidden to disclose, copy, distribute, disseminate, or take any other action against me on the basis of this profile and/or its contents. The aforementioned prohibited actions also apply to employees, students, agents and/or any staff under Facebook’s direction or control. The content of this profile is private and confidential information. The violation of my privacy is punished by law (UCC 1 1-308-308 1-103 and the Rome Statute).

Facebook is now an open capital entity. All members are recommended to publish a notice like this, or if you prefer, you may copy and paste this version. If you do not publish a statement at least once, you will be tacitly allowing the use of elements such as your photos as well as the information contained in your profile status updates…

Folks – This is NOT going to protect you against Facebook using your stuff in any way they want to, in many ways. To be completely clear, Facebook does not own the copyright to your material but they do have the right to use it however they want because of creating a Facebook account. You still keep the copyright, but assign Facebook as a licensee for use. It’s a small yet important difference.

What’s a small business or individual to do?

There’s a simple two step way you can prevent Facebook from owning you, er, your stuff.

First, create a website with a domain you own and host it somewhere you trust that has a solid terms of service. I recommend Bluehost for hosting (affiliate link). Post the stuff you want to own there – and link to it on Facebook.

Second, don’t post stuff you don’t want Facebook to use to Facebook.

Third, if you’re that concerned, delete your account and all your data and stop using Facebook.

It’s really that simple.

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Social Media 2013 Video

Like it or not, social media isn’t going anywhere. So what’s happened in the past 12 months, and where’s it all going?

Watch this video and be educated and entertained, in just 3 minutes and 51 seconds.

Can’t see the video to watch? Watch the social media 2013 video on YouTube.

One of the most amazing things was this stat:

69% of parents are “friends” with their children on social media.

I would say ONLY 69%, because I would encourage ALL parents to watch everything their children do online, to prevent bullying and other inappropriate behaviors.

What about you?

What was YOUR most amazing stat or idea from this video? Leave it in the comments below.

Can You Handle the Naked Truth?

The Naked Truth of Social MediaWant to know the truth about social media, according to many smart experts? Go get your copy of The Naked Truth of Social Media today, with insights from:

  • Susan Baroncini-Moe
  • Chris Reimer
  • Erika Napoletano
  • Brian Clark
  • Keri Jaehnig
  • Jason Falls
  • Tom Martin
  • Ari Herzog, and
  • Robert M. Caruso

And started off with a great foreword from Geoff Livingston!

Your cost for the Naked Truth of Social Media?

$0 – at least for now.

It’s our gift to you.

We know you’ll enjoy it, so go get your copy of The Naked Truth of Social Media NOW!

Facebook EdgeRank is Dead! Facebook Allows Users to Sign Up for Page Notifications!

For some users, Facebook is allowing notifications for page updates. Yay! Let’s all cheer for the death of the mysterious EdgeRank way of showing only those “most popular” posts from pages you “really” like.

Facebook EdgeRank is deadYay!

Facebook EdgeRank is dead!

Not so fast. Facebook EdgeRank as we know it isn’t dead.

This new feature is opt in. This means you have to educate, er annoy, your existing fans with instructions about how they can opt in to see every page update you have.

And you have to find a way to educate NEW fans, or you’ll have the same problem with them, thanks to Facebook’s EdgeRank algorithm.

For fans, this is great. You can go back and select which pages you REALLY want notifications from, and let the rest be subject to Facebook’s EdgeRank algorith. As far as I can tell, there’s no “all on” switch, so you won’t get spammed with notifications from the 2500 pages you’ve liked in the past.

For those people managing Facebook fan pages, you need to tell your fans about how to not be subject to Facebook EdgeRank (likely several times) before everyone who wants to does it. Which means you’re providing your fans with LESS valuable content, and more “Hey, you really want to listen to me and here’s how” content, causing new people to NOT like your page because they don’t see a benefit to liking you, they just see you shouting at them.

For Facebook, this is a great way to pacifiy business page managers and get users to spend more time on Facebook, as you’ll need to visit Facebook to see what all those notifications are. Or it’s a great way to ignore the multitude of notifications users will get, making notifications nearly useless.

I think it’s very smart on Facebook’s part – and very sneaky. It’s another more way for Facebook to make more money from advertisers, and ultimately from brands who need to spend more money, more time, more effort, to get the same level of engagement they had just a few months ago.

Dear reader: Do you have this feature yet? What do you think about it: As a Facebook user? As a page manager?


How to Change Twitter Backgrounds

It’s time to give your twitter page the same attention to detail that you give to your website. Phil Gerbyshak like many people recently updated his website with a professional look that compliments his outgoing personality. With that done he is now focused on giving his twitter page that same Gerbyshak look!

Using http://www.philgerbyshak.com as a style we began to overhaul https://twitter.com/PhilGerb.


The first step was adding a twitter header. Twitter’s latest feature allows you to upload a 1600×600 pixel header image. Click here to learn more about creating twitter headers.


Possibly the most bang for your buck is creating a custom background image.  The background can consist of colors, gradients, textures, patterns or photography. But keep in mind you want these to be consistent with your brand experience.


The space to the left of your twitter page works ideally as a business card. Information such as name, email, phone number or even product photos work great here. Twitter is all about making connections with people, so I also think it is important to have a photo of yourself or your customers to give your page that personal touch.

When you put that all together you have a polished twitter account that is consistent with your brand and engaging for your followers! @PhilGerb