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There are some mistakes you might be making on Twitter that are likely hindering your efforts, and you’re not even aware of it. Making some of these mistakes might even lead to people UNFOLLOWING you.
New app install ads, among other ad formats, are coming to the service in the next few months, according to multiple reports that surfaced this week. Read more here…
Recently I was asked “We are thinking about using ABC product to automatically direct message everyone who follows us on Twitter. What do you think about that?”
In a word, NO!
Actually, I believe two words say it better: NO WAY!
Why such a strong reaction?
Let’s forget this is social media. Instead pretend you’re at a networking event. You meet someone who seems to be very interested in your conversation. They don’t say much, but they smile and nod and give you all the signs they’re interested.
And so you ask them “Hey, do you want to go steady? I mean really, I think you’re great. I know I just met you, but here are 5 great reasons why you should go steady with me.” You hand them your business card and you walk away from them. Or rather, they run SCREAMING away from you.
Why does this happen? Because there’s no trust yet. You haven’t established yourself as someone worthy of going steady WITH – not yet anyway.
Instead of asking them to go steady, why not ask them for THEIR card, and set up a date where the two of you can have coffee?
Sending someone an automatic direct message on Twitter is asking someone to go steady immediately after meeting them.
So how does a coffee meeting translate on social media?
Start by following them back so you can listen to what THEY have to say.
Then, participate (lightly) in the conversations THEY’RE participating in.
Share THEIR posts – if they’re good.
Spend some time with them. Bid them good morning. Good day. Good evening.
Please, for the love of marketing, do NOT auto direct message your Twitter followers.
Don’t ask new followers to go steady with you after the first date. Spend some time having coffee with these new followers, and make sure they’re really interested in you, and your business. You’ll save yourself a lot of heartache – and a lot of wasted time.
And no tool is going to help you get people to go steady with you after the first date. NONE!
PS This company still decided to go with automatic direct messages to their customers. Let’s see if they get any results.
If you recently received an e-mail from Twitter telling you your password was hacked, it’s no joke, it’s for real.
Here’s the e-mail I received. I actually got it twice – as I am the primary manager of 2 Twitter accounts.
Don’t believe me?
If you got this e-mail, don’t click the links in the e-mail. Instead, go to http://twitter.com and sign in, or rather, try to sign in. It will tell you you need to reset your Twitter password.
Twitter says up to 250,000 users might have been affected, and offers this insight into how to keep its users secure.
What can you do in the future to protect yourself?
Don’t use the same password on every site you use – Just in case your password is ever compromised, having different passwords for different sites will prevent everything from getting hacked.
Don’t click any links in e-mails that talk about a security breach – Instead of clicking the link, type in the URL yourself. In this case, instead of clicking on a link in the Twitter e-mail, I manually typed in my address bar Twitter.com and tried to sign in. When I verified I couldn’t, I read the rest of the e-mail.
Don’t pass along things until you confirm they are true – I never post about security breached, on any channel, until I verify with my own eyes they are true. I do this to protect my reputation and to be a trusted source. I check every hoax at Snopes.com as well as by doing a search on Google for a few terms in the message and the words hoax and fraud (in separate searches).
In conclusion, if you got this message, your password WAS compromised, so head on over to Twitter.com and change your password. And keep your passwords safe in the future by following my 3 tips.